It all begins with an idea.

How often is it that your day starts out with a soothing cup of morning coffee, only to reach midday or even evening time that you realize that you haven't even had a single cup of water throughout the entire day!

Why is it that, a lot of the time, we can’t recall what brought us to the closet in the first place? “What was I trying to do or look for just a moment ago?” you think to yourself as your eyes wander the chaos of content in front of you.